Club Noble

A Next Payments EAGLEi360 Case Study

With EAGLEi360 we have seen a 33% increase in monthly turnover and 111% lift in carded play, but more importantly, we are now making decisions based on facts - not gut feel.

Mick O'Toole | General Manager | Club Noble

About Club Noble

Located in Southeast Victoria, Club Noble has long been a cornerstone of its local community - a not-for-profit venue where families, members, and sports clubs come together.

With 50 EGMs, a popular bistro, and a loyal member base, the team at Club Noble wanted to find a simpler way to use data to improve performance, efficiency, and engagement.

- Venue Type: Community Club

- Number of EGMs: 50

- Key Modules Used: Dashboard, Gaming Manager, CRM, Campaigns, Reports

- Additional Modules Purchased: HR Manager, Marketing Calender

Learn more about Club Noble here.

‍

The Challenge: Too Many Systems, Not Enough Clarity

Before using EAGLEi360, Club Noble’s team relied on a mix of tools for gaming data, reporting, and marketing - none of which integrated smoothly. Pulling together the information needed for daily operations or Board reporting meant juggling spreadsheets and hoping the numbers aligned.

Decision-making around gaming floor layout, loyalty offers, or promotions was often reactive, not strategic. The team knew they needed a single, reliable platform that could connect their gaming, POS, and membership data - giving them a complete, real-time view of the venue.

“We were dragging data from multiple sources for review. When several systems failed to connect, it created major time management issues and made it hard to make decisions quickly.”

The Right Solution: A One Stop Platform for All Venue Insights

After seeing EAGLEi360 at the 2022 Australasian Gaming Expo (AGE), Club Noble realised it was exactly what they were looking for - a single, integrated platform bringing all their venue data together. ‍

“We viewed EAGLEi360 at a trade show and it was a ‘one stop’ for all our data analysis and reporting.”

Implementation was straightforward, with ongoing training ensuring EAGLEi360 is used to its full potential in every department.

Each manager at Club Noble uses EAGLEi360 differently - but all rely on it daily:

- The General Manager starts every morning with the Front Page Dashboard for a clear overview of venue performance.

- The Gaming Manager uses Game Ranking and Performance reports to make data-backed decisions on EGM mix and floor optimisation.

- The Marketing Manager tracks loyalty and campaign data to understand what drives visitation and member spend.

“The ‘Front Page’ gives us a great start to the day - the ability to view all areas of the business in one easy-to-read format.”

‍

The Results: Measurable Growth & Data-Led Confidence

With EAGLEi360 in place, Club Noble has transformed how it operates - and the results speak for themselves:

- 33% increase in monthly turnover across a two-year period

- 111% increase in carded monthly turnover

- Significant time savings thanks to automated reporting

- More confident decision-making based on live data

- Smarter marketing and loyalty campaigns that resonate with members

- With accurate insights on EGM performance, the team can also make better capital decisions.

“As a relatively small venue with 50 EGMs and close competition, new EGM purchases are critical. The ability to evaluate which machines are trending gives us a significant competitive edge.”

Today, Club Noble’s management team operates with greater confidence, efficiency, and clarity. Reporting that once took hours now runs automatically, and decisions that once relied on guesswork are backed by clear insights.

By consolidating multiple systems into one, the club has reduced costs, improved profitability, and freed up more time to focus on the member experience.

“Investing in EAGLEi360 has paid off. Reducing the different systems into one has made a significant difference, and we’re far more data-driven now. Key decisions are analysed thoroughly before proceeding, which has improved confidence across the board.”

Watch Mick speak about the benefits that EAGLEi360 has brought to Club Noble here.

‍

Why Next Payments

Next Payments is a leader in the payments and technology sector and pride themselves on delivering exceptional user experiences that bring efficiencies and improve security and reconciliation. The company’s product portfolio offers payments hardware and software solutions tailored for the hospitality and gaming market.

Next Payments is AML compliant and ISO 9001 accredited. Next Payments has offices in Australia and New Zealand.

“I highly recommend EAGLEi360 to any club looking to streamline reporting and embrace data-driven decision-making. It’s a powerful tool that brings every aspect of your venue together into one easy-to-use platform.”

EAGLEi360 has become more than a reporting system for Club Noble - it’s now central to how the team runs the venue, empowering them to operate with clarity, precision, and confidence.

‍

Mick O'Toole | General Manager | Club Noble

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About Club Noble

Located in Southeast Victoria, Club Noble has long been a cornerstone of its local community - a not-for-profit venue where families, members, and sports clubs come together.

With 50 EGMs, a popular bistro, and a loyal member base, the team at Club Noble wanted to find a simpler way to use data to improve performance, efficiency, and engagement.

- Venue Type: Community Club

- Number of EGMs: 50

- Key Modules Used: Dashboard, Gaming Manager, CRM, Campaigns, Reports

- Additional Modules Purchased: HR Manager, Marketing Calender

Learn more about Club Noble here.

The Challenge: Too Many Systems, Not Enough Clarity

Before using EAGLEi360, Club Noble’s team relied on a mix of tools for gaming data, reporting, and marketing - none of which integrated smoothly. Pulling together the information needed for daily operations or Board reporting meant juggling spreadsheets and hoping the numbers aligned.

Decision-making around gaming floor layout, loyalty offers, or promotions was often reactive, not strategic. The team knew they needed a single, reliable platform that could connect their gaming, POS, and membership data - giving them a complete, real-time view of the venue.

The Right Solution: A One Stop Platform for All Venue Insights

After seeing EAGLEi360 at the 2022 Australasian Gaming Expo (AGE), Club Noble realised it was exactly what they were looking for - a single, integrated platform bringing all their venue data together. ‍

Implementation was straightforward, with ongoing training ensuring EAGLEi360 is used to its full potential in every department.

Each manager at Club Noble uses EAGLEi360 differently - but all rely on it daily:

- The General Manager starts every morning with the Front Page Dashboard for a clear overview of venue performance.

- The Gaming Manager uses Game Ranking and Performance reports to make data-backed decisions on EGM mix and floor optimisation.

- The Marketing Manager tracks loyalty and campaign data to understand what drives visitation and member spend.

The Results: Measurable Growth & Data-Led Confidence

With EAGLEi360 in place, Club Noble has transformed how it operates - and the results speak for themselves:

- 33% increase in monthly turnover across a two-year period

- 111% increase in carded monthly turnover

- Significant time savings thanks to automated reporting

- More confident decision-making based on live data

- Smarter marketing and loyalty campaigns that resonate with members

- With accurate insights on EGM performance, the team can also make better capital decisions.

Today, Club Noble’s management team operates with greater confidence, efficiency, and clarity. Reporting that once took hours now runs automatically, and decisions that once relied on guesswork are backed by clear insights.

By consolidating multiple systems into one, the club has reduced costs, improved profitability, and freed up more time to focus on the member experience.

Watch Mick speak about the benefits that EAGLEi360 has brought to Club Noble here.

Why Next Payments

EAGLEi360 has become more than a reporting system for Club Noble - it’s now central to how the team runs the venue, empowering them to operate with clarity, precision, and confidence.

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