An all inclusive loyalty card that delivers more benefits for you and your members
The GSL Loyalty Card is an enhanced prepaid eftpos, loyalty and promotions management program. It incorporates retail partnerships to maximise value for you and your members, and sophisticated marketing support.
Keep and Grow Your Membership Base
Improve acquisition and retention with flexible promotions.
Maximise Experience and Engagement
Increase revenue via enhanced member experience and engagement.
Reduce marketing administration through promotional activities and user-friendly applications.
Maximise Your Promotional ROI
Optimise promotional planning to maximise effectiveness and ROI with clear and transparent user data.
Drive loyalty revenue and add value for members with both local and national retail partnerships.
Life Cycle Marketing Support
Promote the loyalty program and improve communication with members through card life cycle marketing investment and support.
Issue members a separate standalone prepaid card, or combine features into an all in one membership, loyalty and eftpos card.
A flexible in-venue promotions management engine allows for real time load of loyalty points and value to the eftpos prepaid card.
Points to Cash Conversion
Provide members with the ability to convert loyalty points to their eftpos card, giving them the freedom to decide how to reward themselves.
Members have flexibility to load the eftpos prepaid card with value via BPAY and bank transfer capabilities.
Members can use their eftpos card at over 350,000 eftpos merchant locations across Australia.
Create and deliver your own targeted one-to-one or group marketing campaigns for members in order to drive visitation with complete flexibility.
See the performance of your campaigns, how impactful the campaign was to your business, and plan future marketing campaigns.
Powerful ROI Data
Run data analytics on points conversion and promotional spending to increase the effectiveness of the loyalty program based on behavioural data.
Features a web-based administration application for in-venue customer support.
GSL Plus +
Enjoy all the GSL Essentials features and more
Retail Partner Engagement
- Next Payments will acquire and manage retail partnerships both locally and nationally.
- Increase reach of member loyalty interactions outside of your venue through targeted demographics of the venue.
- Loyalty points are funded by retail partners and drives 30% more points to active members.
- Next Payments works with your venue to drive success in the program via member engagement and education.
- Marketing plans are co-developed and targeted based on card portfolio optimisation principles and the promotional lifecycle of a member.
- Next Payments will co-invest in your promotional activity and cardholder offers.
For clubs looking to improve their membership program and loyalty offerings, partner with a proven provider that can deliver a reliable product. We enthusiastically recommend GSL Plus and Next Payments.
We would like to thank the team for their unbelievable assistance in launching the RewardZ Program throughout the Zagame's Group. I know it came with new challenges but you never waivered. Thank you for the patience and energy. I look forward to doing amazing things for our members through the use of your program. I know they will learn to love it and this will increase our visitation numbers which is what it's all about.
The club has had a record year and I have no doubt that GSL has helped play a major role in results. 550 members joined the GSL program in the first weeks alone; we have had many more join since. Not only do they have a cash value for points but also the process of converting their points is made simple.
Our Pheonix Loyalty Card Program is very easy to use and Next Payments have been great to work with.
Our members love the fact that they are able to have the freedom to choose where they want to shop. To make it better they are able to add their own funds, which makes it great when they are saving for a bigger ticket item. They also love the fact that they can save their expiring points by converting them as cash spend on their GSL Card.