The Challenge: Limited Knowledge of Member Behaviour & Manual Reporting
Before adopting EAGLEi360, one of the venue’s biggest challenges was the time-consuming task of analysing spreadsheets and manually piecing together data from different systems.
Understanding which promotions were performing well - or whether they were scheduled at the optimal times - required hours of data extraction, sorting and comparison.
Without a centralised system, insights into:
- visitation patterns
- member spend
- cross-department activity
- campaign performance
....were fragmented and slow to compile. This slowed planning, delayed decision-making and made it difficult to act proactively.
"It was difficult to quickly see how promotions were performing or whether they were scheduled at the right times, and tracking member behaviour or understanding how different areas of the venue were being used required a lot of manual effort."
