Wynnum Manly Leagues Club

A Next Payments EAGLEi360 Case Study

Since implementing EAGLEi360, we’ve seen improvements in efficiency, performance tracking, and even an increase in turnover. I’d highly recommend it to any club wanting to work smarter, not harder.

Somma Fuller | Marketing and Communications Manager | Wynnum Manly Leagues

About Wynnum Manly Leagues

Wynnum Manly Leagues Club is a well-loved community hub in Brisbane's Bayside area, known for its welcoming atmosphere, popular dining options and strong connection to the local area.

Learn more about Wynnum Leagues here.

The Challenge: Limited Knowledge of Member Behaviour & Manual Reporting

Before adopting EAGLEi360, one of the venue’s biggest challenges was the time-consuming task of analysing spreadsheets and manually piecing together data from different systems.

Understanding which promotions were performing well - or whether they were scheduled at the optimal times - required hours of data extraction, sorting and comparison.

Without a centralised system, insights into:

visitation patterns
member spend
cross-department activity
campaign performance

....were fragmented and slow to compile. This slowed planning, delayed decision-making and made it difficult to act proactively.

"It was difficult to quickly see how promotions were performing or whether they were scheduled at the right times, and tracking member behaviour or understanding how different areas of the venue were being used required a lot of manual effort."

The Right Solution: End-to-End Marketing & Engagement Management

EAGLEi360 quickly transformed how Somma and the wider team manage marketing performance and member engagement.

"Having EAGLEi360 has made it so much easier to access accurate, real-time insights and streamline reporting, especially when it comes to understanding how our promotions and members perform."

Instead of relying on spreadsheets and separate systems, the platform now delivers:

An easy way to plan, create and send campaigns
Campaign ROI visibility
Easy access to member behaviour data
Simplified scheduling and planning
Real-time reporting

The software helps the venue understand exactly what drives visitation and member spend across the venue.

"EAGLEi360 now sits at the center of our marketing toolkit - supporting campaign planning, improving timing and segmentation."

The Results: Data-Led Decisions That Lead to Enhanced Member Engagement

Since implementing EAGLEi360, the club has seen clear improvements across their general reporting, marketing and member engagement strategy:

Significant time savings by removing manual data extraction
Clearer understanding of what promotions perform the best
More confident scheduling decisions based on real data
Better visibility of member activity across different areas of the venue
Stringer ability to measure campaign impact and ROI

EAGLEi360 has given the marketing team at Wynnum Manly a reliable data foundation that supports clearer, faster and more confident decisions. They can now easily identify which promotions resonate with members - and why. With access to accurate, real-time data, management, staff and the Board can make faster, more informed choices - particularly around gaming and promotions.

"EAGLEi360 is easy to onboard in your venue, supported by excellent training from Next Payments, and it delivers accurate, real-time insights across every area of the business. It saves us a huge amount of time, streamlines decision-making, and gives our team and Board the confidence to act on reliable data."

With clearer insights and significantly less manual work, EAGLEi360 has helped the club operate more efficiently across all areas.

Why Next Payments

Next Payments is a leader in the payments and technology sector and pride themselves on delivering exceptional user experiences that bring efficiencies and improve security and reconciliation. The company’s product portfolio offers payments hardware and software solutions tailored for the hospitality and gaming market.

Next Payments is AML compliant and ISO 9001 accredited. Next Payments has offices in Australia and New Zealand.

Overall, EAGLEi360 has made our venue more efficient and effective across the business. I’d highly recommend it to any club wanting to work smarter, not harder.

Somma strongly recommends EAGLEi360 to any club that is time-poor or looking to simplify and strengthen its day-to-day operations.

Somma Fuller | Marketing and Communications Manager | Wynnum Manly Leagues

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