GSL makes the process for loyalty, repeat visitation and flexibility of giving rewards full circle. The GSL product is a key cog in the Club's Loyalty strategy.
Merrylands RSL Club is a popular entertainment venue in Western Sydney. With a community-focus, the club brings members and guests together through dining, gaming, events, and entertainment.
The club has a strong member base and a commitment to providing a memorable customer experience. They were looking for a way to enhance their loyalty program with a simple, flexible, and easy-to-use rewards solution that members would genuinely appreciate.
Merrylands RSL Club wanted to offer a high-value loyalty program that was simple for members to understand, easy for staff to manage, and flexible for members, to support repeat visitation and ongoing engagement.
The club needed a solution that could add value to its existing membership program whilst making promotions and rewards easy to manage.
After working with Merrylands RSL Club for a few years, Next Payments recommended the GSL Loyalty Card program as a way to strengthen the club’s loyalty offering. The GSL Program acts as an extension to a venue’s existing membership program, allowing members to convert loyalty points into dollars, as well as providing the venue with an online management portal that generates member insights.
Through GSL, Merrylands RSL members can put their rewards towards everyday expenses, whether that’s groceries, petrol, dining, bills, or other day-to-day purchases. Members can also top up the card with their own funds, adding another layer of convenience and flexibility.
The club also uses GSL Rewards cards for promotions, giveaways and member prizes, giving the venue a flexible way to issue rewards on the spot.
“The members are really enjoying the increased flexibility and options for redeeming their points through the GSL product. Members who participate in promotions are happy that they don’t have to carry multiple eftpos gift cards and track expiry dates.”
Within five months of implementing GSL, Merrylands RSL Club saw strong member adoption and clear signs that the product was supporting both loyalty engagement and in-venue spending:
“GSL makes the process for loyalty, repeat visitation and flexibility of giving rewards full circle.”
With GSL in place, Merrylands RSL Club has been able to create a more flexible and engaging loyalty experience for its members, while making the process easier for both members and staff. By giving patrons the freedom to convert points into real spending value, the club has strengthened the role of rewards within its broader loyalty strategy.
The program has also given the venue greater insight into member behaviour, helping the team make more informed decisions around promotions, engagement and reward activity. For Merrylands RSL Club, GSL has become an important part of delivering value, encouraging repeat visitation and supporting a more modern membership experience.
Next Payments is a leader in the payments and technology sector and pride themselves on delivering exceptional user experiences that bring efficiencies and improve security and reconciliation. The company’s product portfolio offers payments hardware and software solutions tailored for the hospitality and gaming market.
Next Payments is AML compliant and ISO 9001 accredited. Next Payments has offices in Australia and New Zealand.
“[GSL] is a powerful tool for fostering loyalty…the program’s user-friendly nature allows users to convert points into value easily, thereby enhancing member engagement and satisfaction.”
.png)
