The Right Solution
After working with Merrylands RSL Club for a few years, Next Payments suggested that the venue implement our GSL Loyalty Card program. This innovative program offers an advanced prepaid eftpos, loyalty, promotions management system, and Kiosk available in 17 different languages, delivering substantial benefits for club members. Using the GSL Loyalty Card program, Merrylands RSL members could effortlessly convert their loyalty points into a dollar value, which can be used anywhere that eftpos is accepted. Members can also top up the card with their own funds. Furthermore, the program's behavioural data analytics has allowed the venue to monitor member interactions with their GSL cards, thus making more data-driven decisions that improve the overall effectiveness of the program.
Chris Debrincat, Group Gaming Manager at Merrylands RSL shared, "The members are really enjoying the increased flexibility and options for redeeming their points through the GSL product. Members who participate in promotions are happy that they don't have to carry multiple eftpos gift cards and track expiry dates. The GSL product is a key cog in the Club's Loyalty strategy." Debrincat affirms the GSL Loyalty Card program “is a powerful tool for fostering loyalty…the program's user-friendly nature allows users to convert points into value easily, thereby enhancing member engagement and satisfaction”.
Merrylands RSL have also been using Next Payments’ GSL Gift Cards, an extension of the GSL program that gives venues even more flexibility in how they reward their patrons. GSL Gift Cards can be used by venues as prizes in promotions and giveaways, or GSL cardholders can convert their points into dollars to purchase as gifts for friends and family.